The Deeper end

Extended History of Kyle Vena

UX/UI Designer
Austin | Dallas, TX

ux-ui design resume online
Visual Design Expert

Kyle’s been focused on user experiences, human centered design & theory’s as its helped his visual design, digital design & branding passions to flourish. He explores many other overlapping areas within the field, that keeps him on point and fresh.

With an eye for detail, critical thinking mixed with experience through the privilege in workings with a variety of startups, studios, advertising firms, fintechs, innovation labs, as well as some of the largest names in the business, and sports celebrities. This has diversified his approaches while being flexible in whatever you throw at him, while playing devils advocate,  yet establishing a reputation for always exceeding expectations, delivering rock-solid work, and being a valuable member within any team scenario.

These list on your right are the beneficiaries and individuals that come from Kyle’s abilities for anyone’s business or product and services.

Support, Whom?
  • Business
  • Stakeholders
  • Product Owners
  • Directors
  • Designers
  • Engineers/Developers
  • Marketing
  • Copywriters
Support, How?
  • Research, Measure & Test
  • Problem Solving
  • Business insights simplified
  • Jira / Scrum
  • Mapping & Planning
  • Balance business needs against usability
  • Specifications & Breakdowns
  • Creative Direction / Director
  • Production Processes
  • UX/UI Design
  • Co-Branding / Print Collateral
I've had the pleasure of working for a few others...
Extended History

NEM Group

UX/UI Hybrid Lead Designer
Remote, UK ~ 2021 

 

Kyle was entrenched within UX/UI design in a series of projects to help explore and be apart of this opportunity of Nem’s establishing new management & companies direction. Wearing many hats in some of their projects such as:  project research, documentation, planning, product set ups with teams, UX, Visual exploratory, UI Direction, and a bit of couching other designers to fuel direction of new vision.

  • Helped with UX Planning, research, scope, setting up production, Jira documentation, Figma, & organization of projects; NFT Game project, websites, and wallet versions/phases
  • Directed/Lead Symbol’s redesign website in steering it in a good direction with our team.
  • Establishing typography, iconography, & color pallets for new branding direction.
  • Helped direct our team of designers with their exploratory artifacts
  • Established UX & Ground work in NFT Game & new site structures
  • My own creative exploratory in visual design in assisting the vision and directions
  • Worked with their community & members in supportive GRFX, UX/UI, blog design, consultation & etc…
Projects

Symbol Wallet, NFT & AI Project, Symbols Redesign / Direction

BBVA Open Platform

UX/UI Hybrid Lead Designer
Dallas, TX ~ 2017 – 2020

 

During the time at BBVA, Kyle has worked directly with CEO’s, Stakeholders/Owners, Product Owner, Project Management of Engineering on establishing a new partnership/branch of new digital business (NDB) selling the improved BBVA’s APIs for the US marketplace. Marketing to innovative Fintech companies while gearing these marketing platforms for chief operators and developers to be able to dive into these products and play within these APIs within the following environments; sandbox, pre-production, production, and going live.

Kyle lead design from bare-bones planning, scrums, establishing UX/UI brand libraries, product design, and CX/UX design to UI interfacing of public sites to private. Kyle has taken the inner workings of the BBVA KYC manual process and have turned it into a back-end tool for admins and the NDB client-side interface, bridging the gaps of alerts to admins, searches, reviewing documentation, and have been slowly working towards the auto process through their online framework in BBVA.

Kyle was able to bridge a lot of the gaps between business needs, communication between teams, to effective UX/UI solutions, alongside development and QA visual/user flows. While establishing branding guidelines styles – details, behaviors, functionality testing across the entire spectrum of our projects, and quality control.

Projects

Open Platform public & private websites and KYB/KYC Admin Tools for New digital business

Rockfish Digital

Senior Art Director
Frisco, Tx ~ 2015-2017

 

As a lead art director for Rockfish in branding, digital design, and marketing; Kyle was able to be a creative asset as a trusted part of people’s lives by creating products, services, and brands people love. Leading with creative direction, creative thinking, and drove constancy in branding, UI, and advertising across platforms and deliverables for the clients we served.

Projects

Metro PCS, General Mills, Kimberly Clark, Unilever, Mars, Coke, and Diet Coke.

Barclays Technology

UX/UI Hybrid Lead Designer
Allen, Tx ~ 2014 – 2015

 

As a lead UI designer working directly with stakeholders and upper management. Kyle was able to be throughout the creative process of planning, research & UX/UI for devices such as; iPhone, Android, iPad, tablets, and wearables (Apple watch & Android gear, Moto) for various projects across their banking services and products.

As other projects included Application design, Dashboards & Data design, infographics, Responsive/ Liquid & HTML 5 Design.  Helped team in supporting items such as; presentations and demos that helped improve operations, pitches, and revenue.

Projects

Barclays Swift Wearables, BPay Wearables, Barclays Cards, Premier Soccer Website, (x4)Financial Dashboards & Data Design UK/Egypt/Africa/USA, BMB iPad App, BMB iPhone, Tech Workbench/Tech All Stars along with supporting projects for other teams.

Lucid Industries

Owner / Creative Director
Tampa & St Petersburg, FL ~ 2002-2006 Freelance | 2010 – 2014 w/Employees

 

Kyle had the pleasure of having a small start-up that started as a contract/freelance and quickly grew to about 10-18 people over these years. Kyle drove this vehicle off the momentum in high-quality work in all areas of traditional marketing, online marketing, e-commerce, SEO, co-branding within the sports field of products and services on various levels. Offered a full array of design services and marketing materials for third party products, venders, agencies, studios, marketing companies, and local mid and small businesses within the area and out of state while positioning myself in the center of the design.

Clients

SkyHawke Technologies, SkyGolf, SkyCaddie, SkyPro, SkyCourse, Club SG, Oob Golf, SG Mobile, SwingLabs, Performance Brand, and Golfers Insider. Others included; Hepler Golf, Tathata Golf, New Marketing Lighthouse, Rocal Studios. Studio 419; Tampabay Buccaneers, Tampabay Lightning, and various other teams and for individual players.

Your Membership

Art Director
St Petersburg, FL ~ 2008-2010

 

Kyle was brought in to help with their overall brand and marketing while driving revenue through best practices, SEO foundation / SEO practices, and establishing a marketing department and became the art director within less than a year in a half.

Kyle co-branded YM across all mediums and outlets while revamping their products and SAAS templates that were offered to their clients alongside digital services of their client base in web design & online branding of communities, universities, colleges, non-profits in a short period of time.

As a team, we all reshaped their industry to such a degree, fortune 500 companies/competitors were forced to do the same.

Projects

YM Websites, Backend Portals, SAAS Templates, Landing Pages, Conventions, Digital Marketing, and Traditional Marketing Collaterals

Triad Digital Media

Lead Senior Designer
Tampa, FL ~ 2007-2008

 

Kyle was apart of teams that specialized in helping in the design of large e-commerce websites and to execute online media programs that were in the alignment of their brand/ campaigns.

Kyle created and influenced many of the larger campaigns in the retail and merchandise markets with better usability and online presence while designing seasonal retail co-branding ads online for a wide verity of projects.

Projects

Wal-Mart & Sam’s Club, as well as revamping websites, services pages and branding consistency for such clients as; Revlon, Procter & Gamble, Kimberly-Clark, General Mills, Johnson & Johnson, Unilever, H&R Block, Intel, Bose, Coke Cola in various market places and third party influences in driving revenue for their brands.

Hydrogen Media

Senior Designer
Tampa, FL ~ 1999-2002

 

Kyle was given an opportunity to work here when he only had a strong fine art background with digital degrees/school experience. He started as a grunt designer and within a year learned how to program multiple languages while improving design and production.

Kyle worked, ate, slept design during the 3.5 years here while being promoted from the position of Graphics Designer to Senior over the course of this time with numerous corporate-wide awards for “Excellence in Illustration”, “Designer of the month (Twice)”, “An employee of the month (Twice)”, Bonus awards for earlier contract completion, Design innovation and client satisfaction.

Focused areas: Web Design & Development, Interactive DVD’s, Marketing, Illustration, and Branding.

Projects

Daytona 500 and NASCAR Sites, Dupont Registry, Hydrogen Media, Intel, Dell, and many others

Download, Share, Print

Let’s Connect

Technical Yet Personal
Emphasis on

Quality and Design

Contribution to Teams

More often its been challenge within by teams that don’t understand the impact of quality or design as simply in positions. As most think of it as just a “position and comfortability”? More so within the corporate sector than having your own clients. Regardless of what we all face in our daily grind, Kyle is advocate for quality work, file delivery, or approach in solutions within teams as the end result will shine. Kyle gives high respect on each others roles, as I would only ask the same in return, he is more of a doer than a talker while putting in research to support the decision behind the why’s. Kyle thrives when there’s an open dialog, open brain storming, and feeding off each others talents.

Kyle’s passion and rewards comes from making positive impacts, role is respected, and jobs well done. Kyle strives to be a valuable asset in his role or company he’s involved in. “Period”

Strengths
  • Individualization
  • Strategic Thinker
  • Fresh Perspectives
  • Devils Advocate
  • Relator
  • Restorative
  • Achiever / “Doer”
  • Contributor
Entrepreneurial
  • Risk Taker
  • Confidant
  • Delegator
  • Relationship Builder
  • Knowledge-Seeker
  • Visionary
  • Business Focus
  • Determination
  • Independent
  • Promoter

Adaptability and Flexibility

This rapid advancement and inclusion of digital art has only made it easier for creative individuals to get started, easy degrees, cheat or take short cuts without the fundamentals and experience in design mediums and the proper usage of them in combinations.

“Kyle believes that being an artist that stands out from the rest, is having a foundation in traditional art techniques, understanding in various mediums, and principles as a backbone. Without such, the tools will only be a tool.

With that said regardless, if you don’t see the tools/software below that your company uses within this list, Kyle can assure you that he can jump into anything and learn it, as it’s shaped by the user and only a tool.

Operating Systems
  • Windows 10
  • Including software & apps
  • Material & Android 5, 6, 7, 8, 9
  • MacOS Sierra, Catalina, & Big Sur
  • Including software & apps
  • iOS 4, 5, 6, 7, 8, 9, 10, 11, 12…
Communication and CRM’s
  • Confluence
  • Jira
  • Sharepoint
  • Highq
  • BaseCampHQ / Suite
  • Reef
  • Do
  • Slack
  • Google Suite / Drive + plugins
  • Microsoft Suite
  • Many others…
User Experience Design
  • Axure
  • Behavioral Testing
  • Data Collection Tricks Tools
  • Collab Flows
  • Crazy egg
  • FunRetro
  • Google Optimize
  • Hotjar
  • Mind Mapping
  • Session Ca
  • Sticky
  • OmniGraffle
  • Online Resource’s (Many)
  • Usability Hub / Tools
  • Figma workshops/jam
  • Zeplin
  • Invision + Plugins
User Interface Design
  • Adobe Enterprise Suite 93-2020
  • Abstract
  • Figma + Added Tools
  • Sketch + dozens of plugins
  • Principle
  • Accessibility Tools
  • Invision Studio
  • Final Cut Pro
  • Davinci Resolve 16
  • After Effects/Premier
  • Motion
  • Luminar 4
  • Aurora HDR 19
  • Compression (Many)
  • Online Resources (Many)
Development + Language
  • Dreamweaver
  • Atom
  • Sublime
  • Note Pad ++
  • Browser Development tools
  • Xcode
  • (old) Microsoft products
  • HTML & HTML5
  • CSS, CSS3
  • XML
  • ASPX
  • PHP / WP / WPMU DEV
  • Bootstrap + Grids
  • JS / JSON
Statistics

User Experience Design

70%

User Interface Design

90%

Digital Design

80%

Product Design

65%

Digital Marketing

80%

eCommerce

80%

Co-Branding / Branding

97%

Research / Planning

65%
Strives on

Crushing It Daily

Kyle thrives off collaboration and harvesting data while creating the big picture. Visionary at best, that can see the big picture. Looking for a talented group of individuals to work with that empowers each other on the daily while building and creating beautiful experiences.

Kyle is constantly evolving and challenging himself moving forward within many areas of design, tools of trade on and off work. He has an interest and is passionate about such vertical markets as; Blockchain & APIs, Cryptocurrencies, Fintech, Electric Motors, Gaming, Music, Sustainability, Bio Tech, Software & Gadgets, Agencies, Fashion & Photography, to name a few..

Reflection & Beliefs

Getting a bit Personal

If Kyle were to look for someone to work with, He would like to know a little more about them than just the black in white of their experiences.  Here are just some highlights of what Kyle’s found very compelling over his life span that aligns in many ways of behavior traits and aspects that contribute into daily rhythm and creative teams.

Kyle is pretty reserved and more or less an introvert and mysterious, however the love of creativity and breaking down how things work are often intriguing as Kyle comes alive in projects that he devotes himself too. “Being a visionary/dreamer” and the art of design in its self as every opportunity Kyle has realized how much more comes out of it in personal growth. “As his perseverance has brought him here.” Being creative there’s something more gratifying behind just the creation. The dreaming of possibilities or big picture within creative teams while immersed with likeminded individuals, and the excitement from others when you deliver is the drive behind what Kyle does. As well being able to brag about some design, yet seeing how far you come along year after year is awesome too.

Character Traits
  • Reliable
  • Transparent
  • Meticulous / Strategic
  • Driven / Achiever
  • Perceptive
  • Mindful / Integrity
  • Visionary
  • Risk Taker
  • Knowledge-Seeker
  • Humble / Grounded
Inspired by
Kyle's Sixerz'
  • Be Honest
  • Embrace the Unknown
  • Take Chances
  • Go the Extra Mile
  • Ideas Over Egos
  • Give a $hit
Personality
  • 45% Extrovert
  • 55% Introvert

Let’s Connect

Education
2019
Certified Scrum Master; Mountain Goat Richardson, TX
1999-2000
Bachelors in Design & Media Communication; International Academy of Design Tampa, FL
1997-1999
Associate of Applied Science in Digital Communications & Video Production: Tampa Technical Institute Tampa, FL
1995-1996
Sarasota Technical Institute, Commercial Art & Digital Design Sarasota, FL
1994
Scholarship to Ringling School of Art and Design in Sarasota, FL (Car Wreck/Hadn't Completed)
1990-1993
Associate of Applied Science in Fine Art; Scholarship / Maryland School of Art and Design Silver Spring, MD
Awards & Mentions
  • 2019 | BBVA Excellence Award (BBVA APIs NDB – Open Platform / KYC Tools)
  • 2017 | BBVA Excellence Award (BBVA APIs and Fintech
  • 2016 | Barclays iWatch App Wonderful user experience on iWatch, Apple/ iTunes
  • 2015 | Publication Best Apple iWatch apps available at launch, Huffington Post
  • 2014 | Tathata Golf Awarded for great design and experience for a golf instructional website
  • 2010 | Your Membership Webby Award for best website in our industry
  • 2009 | Your Membership Webby Award for best website in our industry, community software & online education